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Audio: The Advertising Council, The New York City Department of ...

NEW YORK, Feb. 23 /PRNewswire-USNewswire/ -- The Advertising Council, in partnership with the New York City Department of Education (DOE) and Appleseed announced today the launch of new public service advertisements (PSAs) designed to encourage the recruitment of teacher candidates to the current teaching force.

To view the Multimedia News Release, go to: http://www.prnewswire.com/mnr/adcouncil/27031/

According to the DOE, 6,000 new teachers will be needed in schools in 2007. The campaign objective is to help the City attract the highest quality teacher candidates, increasing teacher quality and improving retention. Created by volunteer ad agency Della Femina, the campaign consists of radio, print and internet advertising. Pulitzer Prize winner Frank McCourt, award winning actress Cynthia Nixon and former president of Poetry Slam Incorporated, Taylor Mali, all lent their voices to the PSAs.


Literacy takes centre stage this week

Hon Alden McLaughlin, called the Week of the Young Child observance an important and much anticipated part of the annual education calendar of events.

Mr McLaughlin added that these activities were intrinsic to developing new approaches to enhancing literacy and an appreciation of life-long learning.

I encourage families and children to make the most of these events, and to enjoy and learn from the various events and sessions, he said.

Chief Librarian Benedicta Connolly also encourages parents and guardians to facilitate childrens participation in the weeks activities, as well as to encourage children to read, which would in turn benefit their future lives.

Week of the Young Child is associated with the American National Association for the Education of Young Children.


Rowan U. endowment growing by the millions

GLASSBORO Nearly 15 years after a $100 million gift from businessman Henry Rowan ushered in a new era for a college now bearing his name, the endowment and the subsequent benefits being reaped from the historic donation and the dozens of gifts that have followed are continuing to grow.

In a recent survey of the top 765 higher education endowments in the country published in the Chronicle of Higher Education, Rowan University's Foundation ranked 286th with a June 30, 2006 market value of $147 million, a 7.7 percent increase from the previous year.

That number has already grown considerably 12 percent in the months since the figures calculated in the annual survey were compiled.

When the board of the Rowan University Foundation prepares to make its annual transfer of funds to the university from the endowment next month, it will be considering withdrawing somewhere between $6 and $7 million from a $167.7 million pot, according to Philip Tumminia, executive director of the foundation.


Cable companies support UCC distance education

The University College of the Caribbean (UCC), through its Office of Distance Education and Global Learning (DEGL), says it has partnered with Jamaica Amalgamated Cable System (JACS) and Cornwall Communications cable companies in St. Catherine and St. James, respectively, to deliver the content of its distance education business administration degree programmes to UCC-registered students in the distance programme, beginning next March.

UCC says for the past two weeks, its DEGL office has been spearheading a pilot project in St. James and St. Catherine using JACS and Cornwall Communi-cations cable platform to deliver content to coincide with end-of-module examinations now in progress.

"So far we are very pleased with the result of the pilot test project", reports Everton Pryce, the UCC's director of distance education.


ETS Study Reports on US Adult-Education Activities

PRINCETON, NJ -- (MARKET WIRE) -- 02/27/07 -- A new report from ETS provides a comprehensive picture of federally supported adult-education activities in the United States. It also makes a case for examining the survey data within today's economic landscape, where those with below-average skills find it increasingly more difficult to earn above-average wages in a global economy.

ETS's Center for Global Assessment produced the report, "Adult Education in America: A First Look at Results from the Adult Education Program and Learner Surveys." Authors Irwin Kirsch, Marylou Lennon and Kentaro Yamamoto of ETS and Claudia Tamassia of the University of Illinois present data from the Adult Education Program Survey (AEPS), which includes data from more than 6,000 adult learners at 1,200 adult-education programs nationwide.



 

 

 

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